When we were creating our brand, Ultra American, we always knew that we had to create a striking logo. A logo that represented us.
We knew from the beginning that we wanted it to have the letters U and A. We originally had a traditional U shape, but it just didn’t feel right. Early on, the idea of having the U shaped as a V resonated. This is the way it had originally been written.
The positioning of the V and the A resembles barbed wire. This was important to us. Barbed wire has long been a symbol of strength and faith.
We added a division in the middle so that the logo resembled two X’s. One to symbolize strength. The other to symbolize unity.
The final touch of the logo was to add the two side cuts in order to make to the A of America more prominent.
The final logo is captivating and modern. It is one that carries a lot of meaning behind it. We feel it strongly represents our brand.
To read more about the meaning behind the Ultra American brand, click here.